I agree, the good thing about Apple and Microsoft is I know what they want to sell me.
Apple want me to buy relatively expensive devices on a regular basis and ideally a cloud subscription.
Microsoft want me to buy subscriptions to their cloud services and ideally devices running their OS.
In both cases the value for them is fairly clear and they have limited incentives to do anything that might jepordise those revenue flows.
Companies like Google who (IIRC) get over 90% of their revenue from advertising, need to make money by selling information about me to 3rd parties for advert targeting, which I'm not so keen on.
Personally I prefer to pay someone for a product/service directly.
Apple want me to buy relatively expensive devices on a regular basis and ideally a cloud subscription.
Microsoft want me to buy subscriptions to their cloud services and ideally devices running their OS.
In both cases the value for them is fairly clear and they have limited incentives to do anything that might jepordise those revenue flows.
Companies like Google who (IIRC) get over 90% of their revenue from advertising, need to make money by selling information about me to 3rd parties for advert targeting, which I'm not so keen on.
Personally I prefer to pay someone for a product/service directly.