Wait till Uber (and others) launches a rewards points system. All they have to do is to give regular riders some multiple of their number of completed rides. People will willingly lock themselves inside the Uber World network to earn points. Leading the charge will be people like The Points Guy.
Then comes co-branded credit cards.
The endgame is to replicate the airline industry - 4-5 companies controlling everything.
Then comes co-branded credit cards.
The endgame is to replicate the airline industry - 4-5 companies controlling everything.