> the incremental gains we're seeing with each new phone cycle are almost unnoticeable
I don't think so. As someone with a whole lot of expensive "real" camera gear, I was astonished - and I don't really say that lightly - with what I saw a friend getting out of her iphone 7+. If three years ago you had shown me some of these images I would have sworn they were taken by at least five grand worth of gear, expertly used. And by all reports the 8 is another giant step up.
This techcrunch review tells the story: https://techcrunch.com/2017/09/19/review-iphone-8/
I find this all incredibly exciting. It reminds me of the great democratisation of electronic music, where all of a sudden you didn't need $30k worth of hardware synths to make music - a single computer would do. A cambrian explosion of creativity ensued.
High quality and highly capable cameras - and video cameras - in the hands of the masses? Bring it on I say! How many thousands, if not millions, of incredible, moving, moment-defining images will be captured now we don't need a pro photographer on hand to do justice to a scene?
If we're gonna have cameras in smartphones - and we're gonna - they may as well be good, and Apple is setting the pace - and forcing down the price. Good on them.
I don't think so. As someone with a whole lot of expensive "real" camera gear, I was astonished - and I don't really say that lightly - with what I saw a friend getting out of her iphone 7+. If three years ago you had shown me some of these images I would have sworn they were taken by at least five grand worth of gear, expertly used. And by all reports the 8 is another giant step up.
This techcrunch review tells the story: https://techcrunch.com/2017/09/19/review-iphone-8/
I find this all incredibly exciting. It reminds me of the great democratisation of electronic music, where all of a sudden you didn't need $30k worth of hardware synths to make music - a single computer would do. A cambrian explosion of creativity ensued.
High quality and highly capable cameras - and video cameras - in the hands of the masses? Bring it on I say! How many thousands, if not millions, of incredible, moving, moment-defining images will be captured now we don't need a pro photographer on hand to do justice to a scene?
If we're gonna have cameras in smartphones - and we're gonna - they may as well be good, and Apple is setting the pace - and forcing down the price. Good on them.