> The rapidly expanding niche accounts for 15 to 20 percent of coffee consumed in the United States, according to the Specialty Coffee Association.
One in every five or six cups of coffee is Blue Bottle or "third-wave specialty" coffee? This simply can't be true considering the scale of Starbucks, McDonald's, and Dunkin' Donuts, let alone brewing at home and coffee consumed at diners and non-specialty restaurants.
I'm surprised the Times would cite the SCAA so uncritically.
One in every five or six cups of coffee is Blue Bottle or "third-wave specialty" coffee? This simply can't be true considering the scale of Starbucks, McDonald's, and Dunkin' Donuts, let alone brewing at home and coffee consumed at diners and non-specialty restaurants.
I'm surprised the Times would cite the SCAA so uncritically.