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Comment by theothermkn

It's hard to put my finger on what exactly unsettled me about the fidget spinner craze, but it seems related to this article. All the hype seemed ad hoc. For Beanie Babies, in retrospect, it felt like a coordinated center (the manufacturer/importer and its marketing arm) surrounded by a bunch of people jumping on the bandwagon. Fidget spinners just felt like every click-baiting view-monger jumping in with their hot take. There seemed to be, from the outside, no central brand or centralized messaging. The closest thing to the latter seemed to be the urban legend that these things were good for ADHD, somehow.

Even Baudrillard's hyper-reality seemed to be orchestrated from a center; his assertion that the Europe experience at Disney World was "more real" than Europe itself at least required Disney to have built it.

Spinners just arose out of the background radiation, with no apparent proximal cause.

parent theothermkn 9 years ago

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