By targeting recent visitors to a subreddit... they are essentially no longer targeting anyone.
I rarely browse the reddit homepage, but I know that most redditors do.
And what's on the homepage that most everybody who looks at it clicks through to? Any and every random subreddit you could think of.
I have seen /r/bitcoin on the homepage recently.
I have seen /r/security on the homepage recently.
I have seen /r/rtlsdr on the homepage recently.
That's ridiculous.
If I want to advertise a SDR to the "rtlsdr" crowd, I do not want to pay for impressions for every single user on reddit who has just recently viewed /r/rtlsdr because they had a quirky post which resonated with people.
I rarely browse the reddit homepage, but I know that most redditors do.
And what's on the homepage that most everybody who looks at it clicks through to? Any and every random subreddit you could think of.
I have seen /r/bitcoin on the homepage recently.
I have seen /r/security on the homepage recently.
I have seen /r/rtlsdr on the homepage recently.
That's ridiculous.
If I want to advertise a SDR to the "rtlsdr" crowd, I do not want to pay for impressions for every single user on reddit who has just recently viewed /r/rtlsdr because they had a quirky post which resonated with people.