Should I be worried about the EquiFax data breach, what should I do about it?

I see they created a site called: www.equifaxsecurity2017.com where you can see if you're affected, but after I entered my information, it just gives me a date where I can sign up for their identity theft program through TrustedId or something like that.

Is this just a ploy (not really, but you see where I'm going) to get more people to sign up for their service? Is there something else that I/we can do without basically giving them more money for their own f* up?