I think the picture of the shopper with hundreds of bottles of water illustrates the problem nicely.
In a disaster, demand changes. If you artificially keep prices from increasing, you'll have shortages. And likely those shortages are due to customers buying a ton of product and just selling it on the side at a higher price.
In a disaster, demand changes. If you artificially keep prices from increasing, you'll have shortages. And likely those shortages are due to customers buying a ton of product and just selling it on the side at a higher price.