I run mostly direct response campaigns, so conversion focused. Take it for what it's worth.
I would never trust the numbers reported in any ad interface to accurately reflect reality. But, why should I care if it reflects objective reality? I'm only trying to get X conversions for $Y.
For me, building the "fraud" or poor accounting into my economic model is how you play the game. I don't care if FB sends me 500 visits at $1 each, with 20% bots. I just care that I spent $500, for $conversion_result.
People who do branding campaigns may feel differently because they're reporting on how many humans saw their message. I don't think that's a big deal, but I also think branding campaigns are a waste of money anyhow.
I would never trust the numbers reported in any ad interface to accurately reflect reality. But, why should I care if it reflects objective reality? I'm only trying to get X conversions for $Y.
For me, building the "fraud" or poor accounting into my economic model is how you play the game. I don't care if FB sends me 500 visits at $1 each, with 20% bots. I just care that I spent $500, for $conversion_result.
People who do branding campaigns may feel differently because they're reporting on how many humans saw their message. I don't think that's a big deal, but I also think branding campaigns are a waste of money anyhow.