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As someone who used to be incredibly interested in VR (until recently I wanted to join Valve to work on it full-time and I followed many of the VR startups), I'd never heard of them. It seems they did a lot of great work, but perhaps they could have marketed themselves better? I've no doubt what they say is true - being non-profit makes fundraising hard. But nothing helps like building a brand, and it seems they focused entirely on making cool things instead of making a name for themselves (which is great, but it's not helpful for fundraising).