The trouble is, I've always thought Juicero was a bank shot for digitized food in general. If that's the case, they needed to be serving consumers not businesses.
The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically track what you've got in your kitchen to suggest recipes / restock for you.
That's all been thought of before, the trouble is how on earth do you build that network? I suspect the reason Juicero got so much money is they were trying to build it first with high end luxury foods, and then expand down-market to eventually own the 'groceries of the future.'
Personally, I think good ol Jeff Bezos is going to win this one too by first owning grocery delivery straight up, and then going 'oh by the way they're all trackable if you want, you should buy Amazon brand appliances to make use of the feature :)" because as others pointed out here, counter space is at a premium and nobody really wants appliances that don't work with all their ingredients.
Anyway, that's what I tell myself to make this whole ludicrous story less sad.
The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically track what you've got in your kitchen to suggest recipes / restock for you.
That's all been thought of before, the trouble is how on earth do you build that network? I suspect the reason Juicero got so much money is they were trying to build it first with high end luxury foods, and then expand down-market to eventually own the 'groceries of the future.'
Personally, I think good ol Jeff Bezos is going to win this one too by first owning grocery delivery straight up, and then going 'oh by the way they're all trackable if you want, you should buy Amazon brand appliances to make use of the feature :)" because as others pointed out here, counter space is at a premium and nobody really wants appliances that don't work with all their ingredients.
Anyway, that's what I tell myself to make this whole ludicrous story less sad.