It is a trait of the environmental movement to present the topic as apolitical. The basis in science is important for predicting the future and creating solutions. But the basic ethos is inexplicably linked to politics. We absolutely do not have to live sustainability. The desire to do so is a moral judgement that has to pass the popularity taste test. It is political.
It doesn't help that terms like sustainability and environment are so general and wooly. It can include a vast range of different social, economic, ecological and health issues. Each with different ramifications for the public. In developed economies it is often used as a way of avoiding public debate about these issues in favour of a pseudo scientific process. That makes people feel disenfranchised.
The environment is a massively important issue. But we need to stop generalising and branding using these kind of meaningless terms. You can't opt out of politics.
It doesn't help that terms like sustainability and environment are so general and wooly. It can include a vast range of different social, economic, ecological and health issues. Each with different ramifications for the public. In developed economies it is often used as a way of avoiding public debate about these issues in favour of a pseudo scientific process. That makes people feel disenfranchised.
The environment is a massively important issue. But we need to stop generalising and branding using these kind of meaningless terms. You can't opt out of politics.