Comment by alansammarone

Out of all the internet giants, at least to me, Apple has time and time again demonstrated to be reasonably ethical. Their position on encryption, net neutrality (granted, a bit late), gay marriage, their willingness to fight political positions which they disagree with... It could certainly be improved in many ways, but it's still one of the few companies I somewhat trust. Their innovative character is also something I really like (again, granted, it used to be much more so in the past).

I used to feel this way about Google too. Given the current events, I don't anymore, and I'm seriously considering DuckDuckGo.