Its the market at work - at some point the marginal advantage of investing even a little in lobbying results in more X, (where X can be anything from power to profit).
And in a competitive scenario, SOMEONE will do it.
Not to mention Even a unhappy incumbent can initiate a lobbying strategy.
People in the comments seem to focus a lot on google itself, but this is the way the game is played.
Its just that tech is realizing that they can't create utopia because the laws of complex systems still apply.
Its the market at work - at some point the marginal advantage of investing even a little in lobbying results in more X, (where X can be anything from power to profit).
And in a competitive scenario, SOMEONE will do it.
Not to mention Even a unhappy incumbent can initiate a lobbying strategy.
People in the comments seem to focus a lot on google itself, but this is the way the game is played.
Its just that tech is realizing that they can't create utopia because the laws of complex systems still apply.