I hear people say this from time to time, but I think once you get to college and into the workforce you start to center your life around TXT and email.
I view each email address as an LTV of $10-50 and every phone number as 2x that. Owning emails and phone numbers is the great asset any startup can have -- but so many founders miss this!
I view each email address as an LTV of $10-50 and every phone number as 2x that. Owning emails and phone numbers is the great asset any startup can have -- but so many founders miss this!