One nice thing about the movie theatre is that you're paying a large amount of money (~$5/hr) to be there, so you're more likely to pay attention. I find with netflix, people take shows less seriously and spend time on their phone whilst not paying attention because "its just netflix."
I think if theatres had an "all you can watch" model, people would take it less seriously, and the quality of the experience would degrade.
I think if theatres had an "all you can watch" model, people would take it less seriously, and the quality of the experience would degrade.