IMO what is really clever about this is that it is a "sales" video - except you dont realise you are being sold to until the end, by which time you've enjoyed the video so much, the pitch at the end is reasonable.
And you've shown what the value is long before I asked myself the question "how much" - which I usually ask early in the process - but not here.
At least that is how I found it... great work.
Would be interesting to see conversion figures for something like this.
And you've shown what the value is long before I asked myself the question "how much" - which I usually ask early in the process - but not here.
At least that is how I found it... great work.
Would be interesting to see conversion figures for something like this.