That's part of snapchat's brand, they make all their shit unintuitive, obscure, hard to discover and use. It's supposed to make it so that you feel hip and in the know when you finally discover how to make that mustache appear on your face or make text float in the background of your video.
But of course that doesn't seem to transfer that well to selling hardware.
But of course that doesn't seem to transfer that well to selling hardware.