> If you find yourself in [a bifurcated distribution] scenario, you’re likely heading towards a problem.
I know several companies that offer small business and enterprise solutions, with entirely different pricing, sales teams and compensation, and they do so very successfully. The author doesn't say why this is a problem, just that it is. I think this broad statement needs more support.
I know several companies that offer small business and enterprise solutions, with entirely different pricing, sales teams and compensation, and they do so very successfully. The author doesn't say why this is a problem, just that it is. I think this broad statement needs more support.