I think you are giving all the click-bait writers far too much of a benefit of doubt. Let's dispel once and for all with this fiction that they don't know what they are doing.
They know exactly what they are doing, and what they are doing is creating outrage and profiting from it in this eyeball-click-ad driven journalism economy.
Very few are going to have the wherewithal to forego hundreds or thousands of dollars in ad revenues for the sake of a slightly more gently or fairly worded headline or article. The incentives just do not match up.
They know exactly what they are doing, and what they are doing is creating outrage and profiting from it in this eyeball-click-ad driven journalism economy.
Very few are going to have the wherewithal to forego hundreds or thousands of dollars in ad revenues for the sake of a slightly more gently or fairly worded headline or article. The incentives just do not match up.