In my own personal experience, I can honestly say I've never "intentionally" clicked on an ad in the past 20+ years I've been on the internet. I will say I've certainly looked at ads in magazines, billboards, tv commercials (before tivo) and even those small planes pulling banners at the beach.
I am not surprised that digital marketing is not that effective. What does surprise me is why its taken this long to figure that out.
I am not surprised that digital marketing is not that effective. What does surprise me is why its taken this long to figure that out.