As a kid, I grew up in a country with almost no advertising. Repeat after me: No ads in the streets, in the TV, in the radio, nowhere.
One day we found a magazine (from another country), which contained ads. Two people smoking cigarettes in a strangely alien world, some kind of jungle - or a safari, maybe.
This image was so strange in many ways: Why is it there in a magazine, that was about something completely different? Who does it speak to? What is this strange world depicted there? Why does it feel a so - unreal? And why do the people smile in the picture, even though it is unreal?
Image a day in your life without coming across an ad. Or a week. Or a year.
Take a breath and imagine what the world would feel like.
The need for advertising is deeply rooted in a society, that overproduces things and where a large part of your survival depends on your skill to sell. My deepest hope is that this world will be regarded just as strange as my kids eyes stopped before the strange picture of the two smokers.
One day we found a magazine (from another country), which contained ads. Two people smoking cigarettes in a strangely alien world, some kind of jungle - or a safari, maybe.
This image was so strange in many ways: Why is it there in a magazine, that was about something completely different? Who does it speak to? What is this strange world depicted there? Why does it feel a so - unreal? And why do the people smile in the picture, even though it is unreal?
Image a day in your life without coming across an ad. Or a week. Or a year.
Take a breath and imagine what the world would feel like.
The need for advertising is deeply rooted in a society, that overproduces things and where a large part of your survival depends on your skill to sell. My deepest hope is that this world will be regarded just as strange as my kids eyes stopped before the strange picture of the two smokers.