IMO, the biggest problem is software startups unwillingness to hire other types of engineers.
It's easy to bridge from Arduino to Atmel AVR IF you know how to do board layout. Startups need to either grow their knowledge of electronics or hire some electrical engineers.
The AVR documentation is excellent, you could easily design your own board if you have anything beyond rudimentary electronics skills.
A lot of IoT startups are dependent on attachment "blades" for interfaces. They get burned because a lot of their value proposition and profit is tied up in some other guy's blade they don't know how to build.
It's easy to bridge from Arduino to Atmel AVR IF you know how to do board layout. Startups need to either grow their knowledge of electronics or hire some electrical engineers.
The AVR documentation is excellent, you could easily design your own board if you have anything beyond rudimentary electronics skills.
A lot of IoT startups are dependent on attachment "blades" for interfaces. They get burned because a lot of their value proposition and profit is tied up in some other guy's blade they don't know how to build.