Don't know, man. Every time part of the establishment (i.e. everything that's already out there and have already made a name for themselves) tries to reach out for the younger crowd it makes itself more démodé, not less so.
I've never used Snapchat, though. So I don't know whether this is cool or uncool by their community's standards.
I've never used Snapchat, though. So I don't know whether this is cool or uncool by their community's standards.