If Google were actually serious about Net Neutrality, they would use their insane market power to protect it.
How? Well, a simple statement saying "any ISP who abuses net neutrality will have their customers cut off from Google products". No Google search, no YouTube, no Gmail. Have those requests instead redirect to a website telling the customer what their ISP is doing, why Google won't work with them, and how to call to complain to the ISP. Make the site list competitors in the user's area that don't play stupid games.
Is this an insane idea? Yep. Would Google come under scrutiny because of their now-obvious market power? Oh definitely. And Google would probably lose money over it. But it would certainly work.
People don't get internet, and then decide to use Google. They want Google and then get internet for that purpose.
How? Well, a simple statement saying "any ISP who abuses net neutrality will have their customers cut off from Google products". No Google search, no YouTube, no Gmail. Have those requests instead redirect to a website telling the customer what their ISP is doing, why Google won't work with them, and how to call to complain to the ISP. Make the site list competitors in the user's area that don't play stupid games.
Is this an insane idea? Yep. Would Google come under scrutiny because of their now-obvious market power? Oh definitely. And Google would probably lose money over it. But it would certainly work.
People don't get internet, and then decide to use Google. They want Google and then get internet for that purpose.
edit: an hour later, fixing an autocorrect word