Also, ISPs could make pay both the companies providing a service and the customers of those companies. Just so that they can get in contact in the first place.
To companies: "You want your customers to have faster access to your services right ? Or we could cut you off."
To customers: "You want to access those services faster don't you ?"
To companies: "You want your customers to have faster access to your services right ? Or we could cut you off."
To customers: "You want to access those services faster don't you ?"
Seems like a classic mafia move.