I just don't see Tesla becoming mainstream before traditional manufacturers fill the potential market opportunity. Volvo just announced they will only produce Hybrids in the future. [1] All the major manufacturers have hybrid programs they are bringing to the mass market.
It's not that Tesla will or won't be successful, it's just that as it succeeds, it's changing the ecosystem around it. Traditional manufacturers offerings are becoming more and more attractive.
I think Tesla is appealing to the tech/gadget market right now. For me, everything about Tesla cars and its buying process feels new and fresh. But..
When it comes time to buy my next car I'll probably end up going to traditional car dealerships, looking around, test driving, and picking something through a traditional channel. It's just the path of least resistance and there's a lot more variety.
It's not that Tesla will or won't be successful, it's just that as it succeeds, it's changing the ecosystem around it. Traditional manufacturers offerings are becoming more and more attractive.
I think Tesla is appealing to the tech/gadget market right now. For me, everything about Tesla cars and its buying process feels new and fresh. But..
When it comes time to buy my next car I'll probably end up going to traditional car dealerships, looking around, test driving, and picking something through a traditional channel. It's just the path of least resistance and there's a lot more variety.
[1] http://www.yorkdispatch.com/story/money/business/2017/07/05/...