I really liked The Innovator's Dilemma, but it struck me that the application of it to situations could be post facto rationalization, because applying to new situations required classifying the aspects of the situation. Christensen seemed to find it diffuclt too, because he classified the most disruptive innovation of current times as non-disruptive (i.e. sustaining):
But Apple's just about to launch the iPhone.The iPhone is a sustaining technology relative to Nokia. In other words, Apple is leaping ahead on the sustaining curve [by building a better phone]. But the prediction of the theory would be that Apple won't succeed with the iPhone. They've launched an innovation that the existing players in the industry are heavily motivated to beat: It's not [truly] disruptive.https://www.bloomberg.com/news/articles/2007-06-15/clayton-c...
But Apple's just about to launch the iPhone.The iPhone is a sustaining technology relative to Nokia. In other words, Apple is leaping ahead on the sustaining curve [by building a better phone]. But the prediction of the theory would be that Apple won't succeed with the iPhone. They've launched an innovation that the existing players in the industry are heavily motivated to beat: It's not [truly] disruptive. https://www.bloomberg.com/news/articles/2007-06-15/clayton-c...