>We actually don't do a ton of A/B testing or worry much about open and click rates, and here's why: Our revenue model is subscription based. We don't take any commissions or have any ads in the premium emails. Our only incentive is to keep premium subscribers happy.
I find this a surprising statement -- aren't the emails the primary channel for trying to convince a free user to upgrade to paid? Why not try A/B testing to try and boost that percentage from the ~10% to something higher?
I find this a surprising statement -- aren't the emails the primary channel for trying to convince a free user to upgrade to paid? Why not try A/B testing to try and boost that percentage from the ~10% to something higher?