Inexpensive, mass-market furniture is going to be hard to build a business around in this regard. A lot of rightful squawking about prices compared to Overstock/Wayfair.
What if you're targeting too downmarket with this?
What if instead you marketed heirloom-quality furniture at the same price point, but gave the option at the end of "leases" to purchase or relinquish that furniture. You get margin on the lease, get paid out for the rest of the asset if they buy, but if they don't, you have great inventory that you can mark down.
That would give frequent movers access to something better than wayfair/overstock/ikea without having to commit to a $3500 armoire if it doesn't match the aesthetic or lifestyle that they have after moving or growing.
What if you're targeting too downmarket with this?
What if instead you marketed heirloom-quality furniture at the same price point, but gave the option at the end of "leases" to purchase or relinquish that furniture. You get margin on the lease, get paid out for the rest of the asset if they buy, but if they don't, you have great inventory that you can mark down.
That would give frequent movers access to something better than wayfair/overstock/ikea without having to commit to a $3500 armoire if it doesn't match the aesthetic or lifestyle that they have after moving or growing.
Good luck and all!