What differentiates you from the dozens of other furniture rental services out there? This isn't exactly a new industry. From what I see online, your prices are pretty comparable to Cort's. But as a consumer I'm pretty sure Cort will still be around in 6 months, whereas I'm not so sure about you guys (no offense, I just mean because you're a startup, not because I think you are necessarily worse).
Is there a reason you decided to enter this more conventional, established market?
Is there a reason you decided to enter this more conventional, established market?