The biggest thing I can say is don't underestimate underwriting. There's a reason a lot of carriers focus on specific areas. There's a hidden customer acquisition cost in that a group of new customers that has a bunch of bad business that needs to be weeded out.
If you think about it a customer knows their own risk better than anyone. So, you're betting that you can judge their risk better than them and your competitors over and above your cost to manage paperwork, regulations, money and fraud.
If you think about it a customer knows their own risk better than anyone. So, you're betting that you can judge their risk better than them and your competitors over and above your cost to manage paperwork, regulations, money and fraud.