...in the US. We do a similar, but very different, thing here in China, Shanghai. Not only building the meal plans but also cooking and delivering it every day.
The city is flat and dense, 10000+ people per sqmi dense. Every day local food delivery companies jump on their electric scooters and deliver over 2,300,000 meals (2016 data, now probably more). In one city.
I can choose from 2,980 restaurants near me. If I add ¥5 (~$0.8) extra delivery fee, a bit farther, making it 8,600 restaurants. Decision fatigue multiplied by "I'm hungry just get me that deep fried chicken NOW" thing.
The food is very meh. Mid- to high-end restaurants don't do it. Good restaurants have enough business to skip deliveries at all. Meal kits tried and failed here, because people are just too busy and stressed to cook. Average rent is 140% of average salary. Overtime is a norm.
So we figured, why don't we take customer data + preferences, make a feedback loop and build FULL meal plans for them that they will 1) be happy to eat, 2) reach their fitness goals with, 3) be able to afford? By "full" I mean including healthy drinks and snacks. Lots of meal kit companies, food deliveries, and meal plan builders forget this.
We're in stealth mode so far, but I believe this will work in China.
The city is flat and dense, 10000+ people per sqmi dense. Every day local food delivery companies jump on their electric scooters and deliver over 2,300,000 meals (2016 data, now probably more). In one city.
I can choose from 2,980 restaurants near me. If I add ¥5 (~$0.8) extra delivery fee, a bit farther, making it 8,600 restaurants. Decision fatigue multiplied by "I'm hungry just get me that deep fried chicken NOW" thing.
The food is very meh. Mid- to high-end restaurants don't do it. Good restaurants have enough business to skip deliveries at all. Meal kits tried and failed here, because people are just too busy and stressed to cook. Average rent is 140% of average salary. Overtime is a norm.
So we figured, why don't we take customer data + preferences, make a feedback loop and build FULL meal plans for them that they will 1) be happy to eat, 2) reach their fitness goals with, 3) be able to afford? By "full" I mean including healthy drinks and snacks. Lots of meal kit companies, food deliveries, and meal plan builders forget this.
We're in stealth mode so far, but I believe this will work in China.