But in order to make the advertising business very profitable (this is, in order to give a reason for other businesses to use Google Ads to advertise themselves), Google needs to know all about you: who you are, where you are, what you like, what you don't like, what you like at certain times, what are your needs, etc, etc.
The real value of advertising is in showing the right advertisement at the right time at the right person.
Personal data is to advertisement what sugar is to candy.
Your analogy with the café is very misguided and not related at all with the situation.
The real value of advertising is in showing the right advertisement at the right time at the right person.
Personal data is to advertisement what sugar is to candy.
Your analogy with the café is very misguided and not related at all with the situation.