That's surprising that IKEA partnered with Apple. IKEA's concept is, to quote them, "providing a range of home furnishing products that are affordable to the many people, not just the few." while Apple is about premium end.
I fail to see how Apple's walled garden lock-in approach melds with the IKEA Concept.
I fail to see how Apple's walled garden lock-in approach melds with the IKEA Concept.