I am not saying exactly that Google is evil, and maybe they don't even have bad intentions (heck, we are talking about a corporate identity here, how far can we apply morals?). But, what I am thinking is that AMP and its rivals (such as Instant Articles) hurt the free & open Web. For instance, Google Search is invaluable, but as a side effect, a website that doesn't end up on the first page of a Google Search result for instance, is nearly non-existent.
Also, the notion of hyperlinks are crucial to the Web and these projects break it. Hyperlinks originate from an article from 1945, "As We May Think"[1], and the term itself is coined by Ted Nelson in 1965 for Project Xanadu. That's how you create a web that is now called the Web. That's also what Google's PageRank algorithm depends on, at least at the beginning. Now, letting Google host your content, under a link such as `https://www.google.com/amp/www.example.com/amp/doc.html`, you are breaking hyperlinks: it is no more linking different websites together.
Also, the notion of hyperlinks are crucial to the Web and these projects break it. Hyperlinks originate from an article from 1945, "As We May Think"[1], and the term itself is coined by Ted Nelson in 1965 for Project Xanadu. That's how you create a web that is now called the Web. That's also what Google's PageRank algorithm depends on, at least at the beginning. Now, letting Google host your content, under a link such as `https://www.google.com/amp/www.example.com/amp/doc.html`, you are breaking hyperlinks: it is no more linking different websites together.
[1]: https://www.theatlantic.com/magazine/archive/1945/07/as-we-m...