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Comment by brockf

Survival modeling is exactly what's needed for these situations. It allows you to (a) consider censored data (i.e., active customers who you know stay for at least X months) and, (b) use flexible survival distributions beyond the standard exponential distribution assumed in the typical monthly churn rate calculations.

Source: Run a data science company and we work on a lot of customer lifecycle modeling projects with companies much younger than yours.

parent brockf 9 years ago

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