This is a really useful article. It's a shame that so much development time is wasted on large numbers of fruitless optimisations just because they are "easy" (eg. tweaking the colour of a CTA).
That being said, I'm surprised many of the results are so negative. It would be great to also see the max uplift achieved for each category. A number of retailers I've worked with have been able to beat these uplifts by quite a bit. I wonder if it might be significantly skewed by the kind of clients Qubit has?
That being said, I'm surprised many of the results are so negative. It would be great to also see the max uplift achieved for each category. A number of retailers I've worked with have been able to beat these uplifts by quite a bit. I wonder if it might be significantly skewed by the kind of clients Qubit has?