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Comment by PhantomGremlin

The article didn't mention the biggest loser, viz the consumer.

Amazon has already said they want to cut costs. I can't wait until they adopt their typical stocking practices, like they do with so much other stuff they sell. E.g. you'll have normal merchandise commingled on shelves side-by-side with third party supplied garbage. Much like they already do for DVDs and similar items, stocking genuine commingled with counterfeit. But don't worry, it'll all still be "fulfilled by Whole Foods".

That's a little hyperbolic. But I just don't see any positives at all for current Whole Foods customers.

Whole Foods most important asset is their reputation, which IMO is way way way above Amazon's reputation.

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