Yeah but they showed new features in iMessage, the camera app and etc. all copycat ideas.
They could have built an AR feature into the camera app to show they are not just followers of all other companies who innovate they still are innovators. Further to showcase and get the masses excited about AR.
They could have built an AR feature into the camera app to show they are not just followers of all other companies who innovate they still are innovators. Further to showcase and get the masses excited about AR.