Comment by code4tee

Sounds like this is more in line with what they did with ApplePay vs traditional credit cards--I.e. They give you randomized IDs each time so the other party can't track you from transaction to transaction. Adds can still appear but they won't know who you are, so it's a direct shot at Google and others looking to give people "targeted" adds based on user behavior. I agree it's an issue that needs addressed. Just because I searched for X two days ago doesn't mean i want to see adverts on X for the next two months.