Fun fact: if your app has a reasonable conversion rate, you can basically buy your spot on that list temporarily by spending hundreds of thousands of dollars on advertising.
It usually isn't sustainable, but can be helpful during launch of a new game to make sure it gets attention. I think it was easier than cracking the Top Free list, since fewer apps have IAP.
The ad team at my previous game company would do this and not tell the rest of the rank-and-file employees. We'd be psyched to see our app in the top grossing list... meanwhile the ad team would be spending more money than we were earning.
It usually isn't sustainable, but can be helpful during launch of a new game to make sure it gets attention. I think it was easier than cracking the Top Free list, since fewer apps have IAP.
The ad team at my previous game company would do this and not tell the rest of the rank-and-file employees. We'd be psyched to see our app in the top grossing list... meanwhile the ad team would be spending more money than we were earning.