That probably depends on the narrative they're told and their propensity to believe it.
"Copy this Snapchat feature" vs "Stories are a new storytelling medium" vs. "We need to do this because Snap is a grave threat and Facebook's survival depends on your work" are all very different narratives to sell to the team.
"Copy this Snapchat feature" vs "Stories are a new storytelling medium" vs. "We need to do this because Snap is a grave threat and Facebook's survival depends on your work" are all very different narratives to sell to the team.