Comment by rjett

I would guess any restaurant funded out of the gates with this amount of VC would fail. Call it a food-tech startup if you want, but Sprig and its competitors are restaurants. The reality of restaurants is that their growth is linear, even if they are successful. That's because it takes time to develop trust with the consumer, and even once that is established, people either want variety or their trust can be shattered completely on one off experience. Deploying this much capital on a restaurant concept straight out of the gates would be fine if and only if they managed to execute flawlessly and if VCs were ok not making money for a few years and then churning out 0-15% returns after that. But that's not the VC game.