It's unfortunate and I sympathize with the author. But that said most of, if not all, the lessons-learned points he makes could have been potentially avoided if he had just spent some time reading even one or two startup-how-to books. There are hundreds of those now.
There are many many founders who have been through the exact same situation in almost exactly the same fashion. And they have shared their experiences. So why not read up or ask advice from them before jumping head first? It doesn't take long; 2-3 weeks tops.
This is my advice to future entrepreneurs -- read on a variety of topics before you jump in head first. No matter what your idea is or area of expertise gain some understanding of at least some areas of running a business including but not limited to marketing, sales, technology, finance, incorporation, financing, growth, hiring practices, legal, equity, etc. etc..
There are many many founders who have been through the exact same situation in almost exactly the same fashion. And they have shared their experiences. So why not read up or ask advice from them before jumping head first? It doesn't take long; 2-3 weeks tops.
This is my advice to future entrepreneurs -- read on a variety of topics before you jump in head first. No matter what your idea is or area of expertise gain some understanding of at least some areas of running a business including but not limited to marketing, sales, technology, finance, incorporation, financing, growth, hiring practices, legal, equity, etc. etc..