Having built a field management system in the construction industry[1], I can confirm, it's a tough market. And, most of it comes down to getting in front of people. A lot of my time is spent going to trade shows and pitching, just like Tracy did, when I'm not coding.
There's a stigma that this industry is full of people who resist technology, but I really don't think that's the case. People in this industry resist change because change is risky. There's too much money at stake, and delays associated with new technology can ruin an entire job. Paper processes are usually terrible, but you're never going to have to battle wi-fi connectivity to flip through your spec, or experience your pencil throwing a 500 when you fill out a safety analysis. It takes a while for anyone in the field to get comfortable with the pros and cons of a new process versus a paper process that's worked for years.
It's changing incredibly quickly, though. There's a lot of new products getting funded, and a big opportunity to integrate between them.
There's a stigma that this industry is full of people who resist technology, but I really don't think that's the case. People in this industry resist change because change is risky. There's too much money at stake, and delays associated with new technology can ruin an entire job. Paper processes are usually terrible, but you're never going to have to battle wi-fi connectivity to flip through your spec, or experience your pencil throwing a 500 when you fill out a safety analysis. It takes a while for anyone in the field to get comfortable with the pros and cons of a new process versus a paper process that's worked for years.
It's changing incredibly quickly, though. There's a lot of new products getting funded, and a big opportunity to integrate between them.
[1] http://safety.voyager.vc/