Agree with this. We have a successful cloud call center product Cloudagent in India and it has an enterprisy pricing structure. We wanted to launch in the US this year and we came up with a new simplified product getkookoo.com and went with a drastic price change to capture the market. We removed per agent pricing and said a flat $19.9 for unlimited agents and pay for only the calls you make. We thought the super simple and cheaper pricing is all we need. Turns out, its not. Though we have got customers, its been harder than we thought. In our case, it looks like the second point above, trust, is what we have not been able to communicate.
So yeah, pricing is just one very small factor. It is a factor, but only after all other factors have been taken care of :)
So yeah, pricing is just one very small factor. It is a factor, but only after all other factors have been taken care of :)