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Comment by paulmatthijs

We reached out to everyone that ever did a review of a direct competitor within the last 4 years - we were very much last-to-market.

About 10% actually did a review of us on launch which gaves us a major boost. However, the ones that reviewed us a few months later are those with a long tail.

Reach out to those that love good products. Even if they have a small audience, it all adds up in the end.

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