Ask HN: Is Google+ a good platform for a brand page or is it only Facebook now?

So we are in the middle of creating social accounts for our product and have created both facebook and google+ brand/product pages. But is seems like google+ is sooo far behind facebook in terms of API, apps and other tools. This got us wondering if Google+ is worth the trouble? Is it still worth using time on a brand page on Google+ or is it only Facebook now (or others)?