In those years FB ads was a toddler compared to the platform of today, I worked with FB ads at the time and until 2013-2014 too (author went to Nanigans after FB)
For starters, today's platform is completely mobile focused. FBX (product the author worked on) was entirely desktop inventory.
For starters, today's platform is completely mobile focused. FBX (product the author worked on) was entirely desktop inventory.